Consumers are spreading around their grocery trips. So what?

With prices rising and their options multiplying, grocery shoppers are seeking out value now more than ever.

How mobile apps can turn gas station visitors into c-store shoppers

Using mobile apps is second nature for today’s shoppers. C-stores can leverage that behavior to reach more customers and increase pump-to-store conversion.

Fuel promotions that change customer behavior at the pump

Upside surveyed consumers on effective fuel offers. Then, we reviewed transaction data from 30K fuel sites to learn what really changes buying behavior.

Going Beyond Loyalty, Part I: Loyalty membership does not spell loyal behavior for shoppers

Upside surveyed 1,900 consumers and found a gap between loyalty membership and behavior.

Retailer survey: Costs remain top-of-mind even as inflation cools

Upside polled thousands of retailers to understand the biggest challenges they currently face, and a common theme emerged.

How far will your restaurant customers travel?

The average American only travels about three miles for casual meals out. How can restaurateurs get customers to go farther to choose them?

What's the risk of closing your restaurant early?

Right now, it’s difficult to hire, operating costs are high, and foot traffic is down. But shortening open hours probably won’t help.

Upside’s dashboard sets a new standard for performance insights. Here’s why.

The new Upside dashboard not only helps you see the value of the Upside program, but also helps to raise the bar for performance measurement across all your business partnerships.

Diners travel farther for cash back

On average, Americans travel about three miles for a casual meal outside the home. Restaurateurs are turning to Upside to get them to go farther.

How grocery loyalty programs stack up against the "Big Five"

We reviewed the loyalty programs from best-in-class American grocery retailers to see if successful programs drive more market share.

Food bar comeback: How hot bars and salad bars can make up for rising costs

Diners are trading down from full-service restaurants, and grocers can take advantage with high-margin food bars

How far will your grocery customers travel?

The average grocery shopper is only eight minutes away from their preferred store. How can grocers get customers to travel farther to choose them?

Cost-passing is backfiring for full-service restaurant owners

Customers are no longer willing to foot the bill for rising food costs, so restaurateurs need a new way to cover those increases.

Upside Report: How grocery retailers can thrive amid economic uncertainties

How grocers are creating an additional revenue stream that offsets rising costs

Unveiling consumer spending, saving, and rewards preferences

Insights from a recent survey

Upside's $1 billion milestone: Transforming physical commerce

To celebrate and contemplate the achievement of reaching a significant milestone of $1 billion in new, incremental profit for retailers, we spoke with Alex Kinnier, the co-founder and CEO of Upside.

Leveraging consumer psychology with effective promotions

How promotions drive behavioral change in consumers

Consumer behavior at the pump this summer

A guide to what retailers can expect from consumers this summer as prices at the pump change

Domino’s and Upside: Using technology to power their businesses

Learn how Upside helped Team Washington Domino's repurpose their marketing dollars, increase customer loyalty, and prove incremental profit.

Personalization vs. segmentation: How to build customer loyalty in grocery

How Upside is helping grocers drive incremental revenue and boost sales with personalized promotions

Boosting restaurant profits: A guide to the best tech stack

The right technology to increase ticket sizes and drive loyalty

Thriving in a declining market: Strategies for growing your fuel business

Upside's insights report for fuel retailers to stay competitive in changing markets

Boosting c-store sales at your station through gas promotions

To achieve fuel profitability, it is crucial to maximize capacity utilization, increasing sales at the pump and driving sales at your convenience store.

Where return on ad spend falls short

Many businesses work hard to maximize their ROAS. Here’s how this metric falls short and how to measure success more accurately.

How local and regional grocers can stay competitive in the age of mergers and acquisitions

With the growing trend of mergers and acquisitions in grocery, regional and independent grocers need a new playbook.

How capacity utilization will help you hire grocery store staff

Hiring grocery labor today is tricky, but maximizing your capacity utilization will ensure you can bring on staff without compromising profit.

Segmentation is now. Personalization is the future.

Retailers need to stop using personalized and segmented approaches interchangeably — only the former generates true incremental profit every time. Learn how these strategies differ and how to leverage the data you already have for long-term growth.

Retail strategies in times of economic uncertainty: Cut costs or reinvest?

Reacting to economic uncertainty: The cost-cutting dilemma

How can high gas station prices help restaurants and grocers increase sales?

High prices at the pump are driving consumers to new gas stations. Here’s how grocers and restaurants can benefit.

Think like a fuel customer: How each decision affects your profitability

Understanding how your customers think will help you go beyond tweaking fuel sign prices to maximize profit. Here’s what you need to know.

Why measuring capacity utilization is essential for grocers

By making better use of your existing assets, you could see a profit that could cover the cost of hiring additional staff to fill that empty register. Learn more here.

How marketplaces unlock new sales potential for retailers

Brick and mortar businesses have an inherent constraint on their usage: their physical location. Marketplaces are unlocking incremental transactions for retailers with very little lift.

Retailer spotlight: Cardenas Markets

As we celebrate National Hispanic Heritage Month, we're honored to showcase the Hispanic people and businesses we work with. 

Changing customer behavior without sacrificing your grocery store profit

Looking to attract new customers, bigger baskets, and more sales? Coupon platforms miss the mark. Here’s a breakdown of how to really push your grocery store profits.

How to calculate capacity utilization, according to Upside experts

How many gallons are you currently selling every day, and how could you be selling? Calculate your capacity utilization to find out.

The anatomy of a transaction

Making every transaction economically efficient

The restaurant labor shortage: How to grow while short staffed

The food-service industry is recovering, but the restaurant labor shortage threatens continued growth. Here’s how to manage it effectively.

Why fuel retailers need a customer reach strategy for digital-first consumers

As consumers make more purchasing decisions online, fuel retailers must look beyond sign price and traditional marketing. Here’s how to adjust your customer reach strategy.

Beyond customer loyalty programs: Digital marketplaces and new revenue

Customer loyalty programs can help drive sales among existing customers but fall flat in growing your base and driving new profit. Here’s how digital marketplaces can fill the gap.

The new drivers of restaurant profit, explained

The restaurant industry has completely transformed in the digital economy. So what are the new restaurant profit drivers in this marketplace?

Why measuring capacity utilization is essential for fuel retailers

Despite the outsized costs for these assets, few station owners track or measure how effectively they’re utilized on a daily basis.

How Upside helps fuel retailers as inflation rises

How Upside empowers fuel retailers to attract more customers and increase transaction volume amid inflation and rising gas prices, providing relief to consumers while boosting profits for businesses

Everyone hurts at the pump, even gas stations

Upside for restaurants: A powerful and easy solution – Is it too good to be true?

See how Upside empowers restaurants to attract more customers, increase profits, and streamline operations with minimal effort. Learn from real retailer success stories and see why Upside is a win-win for both diners and restaurant owners.

How does a business join Upside?

Join the Upside network to reach new customers and earn proven profit without contracts or complex integrations. It's a win-win for your business

Are your programs performing? Seeing past expected fuel volume fluctuations

This Upside study explores what it takes to determine the impact of your current loyalty program.

What’s keeping grocery operators up at night?

Rising inflation. Supply chain snafus. Global conflict. Continued COVID-related uncertainty. Learn what's challenges are facing grocers.

Prices are rising, but retailers aren’t the bad guys

Navigating inflation and supporting local businesses with Upside

Creating profitable grocery experiences: The future of Upside for grocery

How Upside's personalized approach is revolutionizing grocery retail, creating profitable connections between retailers and customers through item-level personalization and tailored in-store experiences

The ultimate guide to customer experience for restaurants

Learn how to create a stellar customer experience strategy and increase customer loyalty with the F.E.E.E.L framework in this three-part series

Personalized customer experience: How industry leaders create loyal customers

Understand the customer experience strategies employed by restaurant giants like Chick-fil-A, Dunkin’ Donuts, and McDonald's to foster customer loyalty and engagement

Gas prices are skyrocketing: Here’s everything you need to know

Understanding the surge in prices, economic influences, and how Upside continues to provide cash back amidst the fluctuations

Brick and mortar retail is making a comeback

How retailers are thriving post-pandemic by combining clicks-to-bricks acquisition and innovative in-store experiences to attract and retain customers

Creating profitable restaurant experiences: The future of Upside for restaurants

How Upside revolutionizes the restaurant industry with personalized dining experiences, bridging the gap between online and offline interactions to enhance customer loyalty and boost profitability

How to improve customer experience in a restaurant

Turning F.E.E.E.L framework into action: Enhancing restaurant customer experience

Why does the restaurant customer experience matter?

Understanding the significance of customer experience for attracting and retaining customers in the competitive restaurant industry

The dish on third-party delivery for restaurants

Exploring the impact and considerations of third-party delivery services in the restaurant industry

Building the fuel retail business of the future

Read about the developing trends in fuel retail and how to attract today’s (and tomorrow’s) customers.

Driving foot traffic to your grocery store

Simple ways to create a strong, profitable customer acquisition strategy for your business

How retailers can survive the new labor market

Amid labor shortages and rising costs, brick and mortar businesses must adapt to the changing labor landscape by understanding market trends and implementing strategies to attract and retain employees while optimizing operations for profitability

Strategies to help fuel retailers get ready for the EV age

Preparing for the rise of Electric Vehicles (EVs) in the fuel and convenience retail market

How to attract holiday workers during the labor shortage

Creative strategies to attract holiday workers amidst the ongoing labor shortage and staffing challenges

How to make every day Small Business Saturday

Discover the Upside Effect and how it connects people and local businesses, empowering communities and creating economic harmony on Small Business Saturday and every day

How grocers can increase wallet share this holiday season

Amid supply chain challenges and rising demand, regional and independent grocery stores can attract more customers and boost profits with strategic holiday promotions and personalized experiences

How to increase grocery sales despite rising inflation

How to evaluate in-house loyalty programs

A comprehensive framework for assessing the effectiveness and profitability of in-house loyalty programs in the fuel and convenience retail industry

The 6 best customer retention strategies for grocery stores

Unveiling winning tactics for enhancing customer loyalty in grocery stores

Fuel sales are back to 2019 levels in the Midwest

Recent study shows Midwestern fuel stations have recovered 2% more sales than 2019, outpacing other regions in the U.S.

Outmatch your competition: Fuel industry report

We surveyed 1,300 customers, spoke with dozens of retailers, and analyzed billions of transactions to learn how competitive retailers outmatch their competition