More profit across all your restaurants, guaranteed

Upside is bringing the largest brick and mortar personalization platform to restaurants, so they can increase profits and grow market share. Each month Upside analyzes over $6 billion worth of transactions to inform the personalization engines that power our merchants partners.

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Featured restaurants working with Upside

What Upside does for you

Expands your market share.

Upside generates profitable cashback promotions to reach new customers, re-engage lapsed customers, and encourage larger spend from regular customers across all your locations.

Increases brand value.

Reaches millions of new customers and increases existing customer loyalty without giving away free or negative-margin products.

Guarantees profit.

Upside protects your margins & uses our machine learning personalization engine to guarantee a 15% return on investment across all your stores. Every transaction with Upside is profitable, or you don’t pay.

Uses strict measurement.

Upside’s independently verified methodology proves attribution and profitability on each transaction.

Compliments current efforts.

Only targets new customers & sales to compliment your existing customer base and marketing efforts.

Does the work for you.

No operations, point of sale, or IT involvement is required at any of your locations with Upside.

How Upside works

Acquires customers.

Upside grows its own network of more than 30 million users nationwide who use the free Upside mobile app to decide where to dine. Upside promotions can also be integrated into your own branded experiences.

Identifies the customers who should choose you.

Upside’s AI platform cross-references users’ purchasing behavior and 12 months of anonymized transaction data your stores already have to find new, infrequent, and lapsed customers who should be dining with you, but aren’t today.

Incentivizes customers to change their behavior.

Upside’s platform generates profitable cash back promotions that are proven to bring those customers to you instead of your competitors.

Provides an easy customer experience.

To take advantage of promotions at your locations, users claim an offer in the Upside app, pay as-usual, snap a picture of their receipt, and earn cash back right in the app.

Guarantees profit.

Upside closely monitors margins and only operates within those margins so all additional sales through Upside are net-profitable.

Customers already love Upside

Tina M. on the Android App

I’m up to $36 after 4 months for not doing anything more than buying the food I normally would have.

@CountHokie on Twitter

Love this app, wish I would have found out about it sooner. I’ve got my whole family using it!

Suzanne J. on the iOS App

Fantastic app!! Been using the app for about a month and have earned almost $100!

Kristen P. on Google Play

Easy way to earn money back! All you have to do is choose which  and take a picture of receipt.

Tina M. on the Android App

I’m up to $36 after 4 months for not doing anything more than buying the food I normally would have.

@CountHokie on Twitter

Love this app, wish I would have found out about it sooner. I’ve got my whole family using it!

Suzanne J. on the iOS App

Fantastic app!! Been using the app for about a month and have earned almost $100!

Kristen P. on Google Play

Easy way to earn money back! All you have to do is choose which  and take a picture of receipt.

Tina M. on the Android App

I’m up to $36 after 4 months for not doing anything more than buying the food I normally would have.

@CountHokie on Twitter

Love this app, wish I would have found out about it sooner. I’ve got my whole family using it!

Suzanne J. on the iOS App

Fantastic app!! Been using the app for about a month and have earned almost $100!

Kristen P. on Google Play

Easy way to earn money back! All you have to do is choose which  and take a picture of receipt.

Tina M. on the Android App

I’m up to $36 after 4 months for not doing anything more than buying the food I normally would have.

@CountHokie on Twitter

Love this app, wish I would have found out about it sooner. I’ve got my whole family using it!

Suzanne J. on the iOS App

Fantastic app!! Been using the app for about a month and have earned almost $100!

Kristen P. on Google Play

Easy way to earn money back! All you have to do is choose which  and take a picture of receipt.

Tina M. on the Android App

I’m up to $36 after 4 months for not doing anything more than buying the food I normally would have.

@CountHokie on Twitter

Love this app, wish I would have found out about it sooner. I’ve got my whole family using it!

Suzanne J. on the iOS App

Fantastic app!! Been using the app for about a month and have earned almost $100!

Kristen P. on Google Play

Easy way to earn money back! All you have to do is choose which  and take a picture of receipt.

Tina M. on the Android App

I’m up to $36 after 4 months for not doing anything more than buying the food I normally would have.

@CountHokie on Twitter

Love this app, wish I would have found out about it sooner. I’ve got my whole family using it!

Suzanne J. on the iOS App

Fantastic app!! Been using the app for about a month and have earned almost $100!

Kristen P. on Google Play

Easy way to earn money back! All you have to do is choose which  and take a picture of receipt.

What makes Upside different?

Largest brick and mortar
personalization platform.

Upside uses purchasing data from almost 30% of the U.S. population to personalize promotions that maximize your profits.

No cannibalization.

Unlike most products and apps that unnecessarily discount or promote a product that a consumer was going to purchase anyway, Upside only incentivizes new or infrequent customers that need extra motivation to order more.

Measurable, proven results.

Upside’s methodology definitively proves the profit generated as a result of the program. Our measurement has been tested, audited, and verified by 20,000 businesses; most rigorously by 3 Fortune 50 companies and the independent reviewer Guidehouse.

Works alongside loyalty programs.

Upside works well with all existing loyalty programs, and even removes the cost of the existing loyalty program from Upside promotions. That way businesses never “double pay” for running two separate programs.

Better reach.

Only about 10-15% of regular customers use a restaurant’s loyalty program. Working with multiple brands on a platform like Upside improves your customer reach and retention.

Performance-based pricing.

If we don’t deliver proven profit, you don’t pay.

Data security.

Your data is secure and so is your customers’. Upside generates promotions based on the passive collection of anonymized card information and does not use personally identifiable information.

What other restaurants have to say

How we’ve made an impact in businesses just like yours

"What Upside has done is given me a proven customer acquisition tool that I can go to our franchisor and say, ‘These customers that are now ordering from us, came from this partnership.’ And to be honest, in the 22 years I've been doing that, I've never been able to validate and give my 100% stamp of approval that these customers came from this partnership. And now I can do that."

— Ryan Swanson, VP of Marketing at Prairie Pizza, a Domino’s Franchise Group

Learn more about Upside:

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