Gelson’s Markets has partnered with GetUpside to make their cash back offers available to shoppers at their California locations. 

“Gelson’s prides itself on providing best-in-class products and experiences for shoppers,” said Yvonne Manganaro, Gelson’s VP of Marketing. “We’ve partnered with GetUpside to continue this commitment and provide cashback offers that are personalized and highly incremental to our business. Their model moves beyond tracking clicks or impressions and gives us insight into our customers that drive measurable results.” 

The GetUpside mobile app that delivers these cashback offers is easy-to-use and consistently ranked in the top-10 on both the App Store and GooglePlay. Though the user interface is simple, the backend is anything but. GetUpside’s machine learning algorithms quickly comb through the anonymized transaction data grocers already have to understand how customers behave and identify the minimum offer that will motivate them to take additional action. GetUpside specifically targets infrequent, occasional, and lapsed customers to improve return rates and increase basket sizes. 

“Gelson’s has a history of being on the leading edge of grocery trends and this partnership with GetUpside is another example of that vision,” said GetUpside CEO Alex Kinnier.  “We are proud to help Gelson’s serve their customers in a way that is measurably beneficial for their business.” 

About Gelson’s 

Founded in 1951, Gelson’s currently operates 27 full-service specialty grocery stores in Southern California. Gelson’s is particularly known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and Chef-prepared signature recipes. This experience is rounded out by professionally designed floral arrangements, and a convenient selection of the highest quality grocery items. Find out why Life Tastes Better Here® at Gelson’s website, 

About GetUpside 

GetUpside is a retail technology company that delivers new customers and proven profit to brick and mortar businesses. GetUpside’s platform generates personalized incentives that motivate its 26 million users to choose participating businesses over the competition without any required IT work, hardware/software upgrades, or changes to operations. The profit delivered is measurable, proven, and guaranteed. When businesses and customers do better, communities grow stronger.