New customers, gallons, & c-store transactions, guaranteed.
Upside identifies which nearby customers aren’t visiting your station and c-store, and uses profitable cash-back promotions to attract them to your location. These promotions are based on the data you already have, and your profit is guaranteed.
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What Upside does for you
The volume Upside delivers to participating sites is equivalent to 5 new virtual gas stations.
Upside puts your existing data to work to power the technology & prove our impact on every transaction. Then we show you that impact with an easy-to-use dashboard.
Exclusivity zones and market caps capture gallons from your competitors and bring them to your sites.
No operations, point of sale, or IT involvement required from you or your dealers.
Closely monitored margins & independently verified measurement ensures you earn profit on every transaction, or you don’t pay.
How Upside works
Acquires customers.
Upside grows its own network of more than 30 million users who use the free Upside mobile app to decide where to buy.
Identifies the customers who should choose you.
Upside cross-references users’ purchasing behavior and the anonymized transaction data you already have to find new and infrequent customers who should be choosing you, but aren’t today.
Incentivizes customers to choose you.
Upside generates profitable cash back promotions delivered through the free mobile app that are proven to bring those customers to you instead of your competitors.
Guarantees profit.
Upside closely monitors margins by grade in real time and only operates within those margins so those additional gallons are profitable for you.
What makes Upside different?
No unnecessary discounting.
Unlike most products and apps that unnecessarily discount or promote a good or service that a customer was going to buy anyway (like your loyal customers), Upside only incentivizes new or infrequent customers that need extra motivation to buy more.
Measurable, proven results.
Upside’s methodology definitively proves which transactions & profits were generated as a result of the program. It’s been tested, audited, and verified by 20,000 merchants; most rigorously by 3 Fortune 50 companies and the independent reviewer Guidehouse.
Performance-based pricing.
If we don’t deliver proven profit, you don’t pay.
Works with your existing programs.
Upside works well with any existing loyalty programs you run at your sites, and even removes the cost of the existing loyalty program from Upside promotions. That way you never “double pay” for using Upside alongside other programs.
Data security.
Your data is secure and so is your customers’. Upside generates promotions based on the passive collection of anonymized card information and does not use personally identifiable information.
Brand-agnostic.
Multi-brand distributors can use one program across all sites and it functions the same way, regardless of brand.
Better reach.
Only about 10-15% of existing customers use a merchant’s loyalty program. Working with multiple brands on a platform like Upside improves your customer reach and retention.
What other businesses have to say
How we’ve made an impact in businesses just like yours
Learn more about Upside:
Request a call or in-person demo by filling out the form below.