Driving profitable gallons across your portfolio, guaranteed
Industry leaders across the country use Upside to target every customer on the road and generate more profitable gallons at their locations. Upside’s machine learning algorithms enable refiner partners to accomplish one-on-one personalization en masse, so they can incentivize customers to buy more, more often at their distributor and retailer locations.
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What Upside does for you
Exclusivity zones and market caps provide a profitable way to shift gallons away from competitors & avoid capital-intensive supply contracts or production capacity changes.
The volume Upside delivers to participating stations and c-stores is equivalent to 5 new virtual gas stations.
Multi-brand distributors can use one program across all sites and it functions the same way, regardless of brand.
Upside’s independently verified methodology proves attribution and profitability on each transaction.
No operations, point of sale, or IT involvement is required from your distributors or dealers. All they see is more volume thanks to their refiner.
Upside closely monitors margins & uses AI-powered offer generation to guarantee a 15% return on investment across the refiner’s entire portfolio. Every transaction is profitable, or you don’t pay.
How Upside works
Acquires customers.
Upside grows its own network of more than 30 million users nationwide who use the free Upside mobile app to decide where to buy.
Identifies the customers who should choose you.
Upside’s AI platform cross-references users’ purchasing behavior and 12 months of anonymized transaction data your sites already have to find new and infrequent customers who should be choosing you, but aren’t today.
Incentivizes customers to change their behavior.
Upside generates profitable cash back promotions delivered through the free mobile app that are proven to bring those customers to you instead of your competitors.
Guarantees profit.
Upside closely monitors margins by grade in real time and only operates within those margins so all additional gallons through Upside are net-profitable.
What makes Upside different?
No cannibalization.
Unlike most products and apps that unnecessarily discount or promote a good or service that a consumer was going to purchase anyway, Upside only incentivizes new or infrequent customers that need extra motivation to buy more.
Data security.
Your data is secure and so is your customers’. Upside generates promotions based on the passive collection of anonymized card information and does not use personally identifiable information.
Measurable, proven results.
Upside’s methodology definitively proves the profit generated as a result of the program. Our measurement has been tested, audited, and verified by 20,000 merchants; most rigorously by 3 Fortune 50 companies and the independent reviewer Guidehouse.
Works alongside loyalty programs.
Upside works well with all existing loyalty programs, and even removes the cost of the existing loyalty program from Upside promotions. That way merchants never “double pay” for running two separate programs.
Better reach.
Better reach. Only about 10-15% of existing customers use a merchant’s loyalty program. Working with multiple brands on a platform like Upside improves customer reach and retention.
Performance-based pricing.
If we don’t deliver proven profit, you don’t pay.
What other brands have to say
How we’ve impacted businesses just like yours
Learn more about Upside:
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