As originally published here.

For the last three years, GetUpside has been using the power of personalization to fundamentally change offline commerce. As we make commerce more efficient, customers have more purchasing power, merchants make more profit, and value is driven back to our communities. Using GetUpside, customers have about two million dollars more to spend per month, and merchants have earned one-and-a-half million dollars more in profit per month. That’s making a meaningful difference in our everyday.

For the last several months, our team has been working hard to refresh our brand to reflect our mission to help communities thrive. We’ve revisited our brand foundation, vision, mission, values, and visual identity. While we’ve made strides in refining and describing exactly who we are and what we bring to the marketplace, we’ve found that our core remains unchanged. Even as we’ve grown, we have always reflected our company’s mission and values in everything we do.

Today, it is with great pleasure that we launch our new GetUpside branding — a new look underpinned by our same, important mission.

Our brand foundation

As with all things we do at GetUpside, the rebranding process has been a deliberate one. Before we could get to work developing our new visual identity, we revisited our brand foundation to ensure it still encapsulated who we are today. While our vision, mission, and values still hold true, we felt we could do a better job describing them in a way that more actively communicated what drives this company. Because shoppers experience us as a cash back app, we unwittingly found ourselves in the “deals” space, and felt that this brand refresh could help us transcend that conversation to tell the world what we do and why we do it.

With that exercise, we refined:

Our vision: A future with vibrant communities where we create real value for all points of commerce — people and brick & mortar businesses alike — to inspire greater change.

Our mission: To enrich communities by connecting businesses to people, enabling all to thrive.

Our values: Making change in the world simply by embodying what it means to be Genuine, Transparent, Impactful, Diverse, Empathetic, and Supportive.

Our name

For a moment, we considered changing our name. We looked at descriptive words, abstract words, rhythmic words, you name it. After a lot of discussion — and of course, testing & research — we are happy to stay with “GetUpside.” It’s fairly literal, but that matches our preference to get straight to the point. We always ensure mutual benefit so our users and merchants always earn. There is no downside to the platform, only upside. And given the daunting discourse around the future of brick-and-mortar businesses, we say GetUpside instead.

Our visual identity

From strategy to typeface, our brand team put tremendous thought into each decision that brought us to the new look we have today. Our logo, you’ll notice, has been revamped. Along with new brand colors, you’ll also see a nod to our direction and growth. That extends to our icon, our typography, and our imagery. More on that in this post by our Head of Creative.

In everything we do, our actions are aligned with our mission to help communities thrive. Now, we have a visual identity that helps tell that story to those we value most: the shoppers and businesses earning every day with GetUpside, and the team working behind the scenes to make that happen.